Sonntag, 5. August 2007

Bin Ah Lohhhng Thyme

So I've been head over heels involved in my *other* projects that I forgot to get to work on this one. Actually, I've been really trying to d eliminate the content between what I currently have and what I want to get done.

What the heck am I talking about? OK, here's the plain text:
I have a nice little project called myGermany, who's genesis was in the desire to get a multi-media travel guide about Germany together and up on line. Originally I wanted to do video and perhaps use this as a way to leverage myself into doing travel documentaries.

Wishful thinking I know....but, for cost and lack of skill reasons I decided to start small. So I went with podcasting and started trying to cover topics of interests for expats, students and travelers to Germany. Nine episodes and three months later it has evolved into less of a travel guide and into more about my personal experiences in Germany.

Internet Marketing gurus usually tell you to "niche-down" or get more specific in your topic. In my case that would mean that I should probably not just talk about Germany broadly, rather that I should focus on one or two areas, like the expat lifestyle or German music. And therein lies the rub. I'm torn between all the things that I want this project to be. Ideally I'll some day end up looking similar to Freeway Films - an excellent video documentary site about Houston, Texas.

...and then there are the other projects I'm getting off the ground: the PowerPoint project, the Adult Online Dating project (not live yet), the Homemade Adult Video Project, the cross-cultural family video project and on and on and on... "niching-down" is one thing, focus is another.